The regulatory landscape is complex and evolving rapidly, with increased enforcement and a growing risk of significant penalties and reputational damage. Complaints, litigation and class actions are also being used more frequently, further increasing businesses' exposure to legal risks. Understanding and complying with regulatory requirements at every stage is therefore essential – from product development, safety requirements and labelling to marketing, sales, distribution and the handling of complaints and product recalls.
Our services include
- Advertising and marketing: Reviewing all forms of advertising and marketing, including influencer marketing, direct marketing (email, SMS, etc.), digital advertising and advertising technology (adtech), environmental claims (green claims), and health and nutrition claims.
- Marketing to children: Assessing marketing activities that may reach children, including rules prohibiting the marketing of unhealthy food and beverages to children, influencer marketing and advertising in games, apps and other digital channels.
- Fair business practices: Advising on fair business practices between businesses, misleading advertising, product imitation and other forms of unfair competition.
- Product regulation and safety: Advising on product safety requirements, product labelling, packaging, safety instructions and technical documentation, including CE marking and conformity assessments. We help businesses ensure that their products comply with applicable regulations both before and after they are placed on the market.
- Product liability and recalls: Advising on product liability and the management of products that fail to meet applicable requirements, including risk assessments, corrective measures, product withdrawals and recalls. We also assist with regulatory dialogue and the handling of compensation claims arising from defective products.
- E-commerce and digital services: Advising on e-commerce requirements, rights of withdrawal, purchasing and ordering processes, and the sale of digital content, digital services and subscription-based services.
- Sales promotions and campaigns: Advising on pricing information requirements and sales promotion regulations, including rules on prior prices, promotional campaigns and sales events such as Black Friday.
- Consumer protection legislation: Advising on businesses' obligations under consumer protection legislation, including the Norwegian Consumer Purchases Act and the Digital Services Act, covering delivery obligations, the handling of consumer complaints and liability for defects.
- Data protection in sales and marketing: Advising on the collection and use of personal data in customer relations and marketing activities, including consent requirements and the use of cookies.
- Contracts throughout the value chain: Drafting, negotiating and managing supplier, reseller, franchise and distribution agreements, as well as collaboration, sponsorship and marketing agreements – from manufacturer to end consumer.
- Terms and conditions and customer documentation: Drafting and reviewing terms and conditions of sale, subscription terms, warranties and privacy notices.
- Payment solutions: Advising on payment and financing solutions, including buy now, pay later (BNPL) arrangements.
- Sector-specific regulations: Advising on legislation governing lotteries and gambling, as well as other sector-specific regulatory requirements.
- Disputes and class actions: Representing clients in disputes before the courts and in proceedings before regulatory and consumer protection authorities, including the Norwegian Consumer Authority, the Consumer Disputes Commission and the Market Council, as well as advising on and handling class actions.
